The team that leads the institution.
Leadership combining sporting experience with institutional discipline — people who put long-term value before quick gain.
Khalid AlShehri
CEO
Leads the strategic vision and the pivot from agency to institution.
Yousof bin Taleb
COO
Chief Operating Officer and board member at Sadara Sports, responsible for operational execution, governance, team coordination, and ensuring the effective delivery of the company’s player-management and institutional objectives.
Ali AlBakri
Strategy & Business Development
Builds the products and partnerships that turn networks into greater value.
Experts & Technical Team
The specialist bench behind delivery.
Ahmed Othman
Director of Legal Affairs
Ahmed Osman Hamid is a FIFA-licensed football agent specializing in football legal and contractual affairs, with international experience since 2018 in player representation, contract negotiation, and transfer operations across the Middle East, South America, and Europe. At Sadara, he supports the legal affairs, compliance, and contracts function, helping protect the interests of players and the institution within a professional, multi-market and cross-cultural environment.
C.Khalid AlKoroni
Advisor
Tutor and Expert in Federations’ Affairs Veteran Saudi manager with three decades in the game and an AFC Pro licence. A one-club midfielder at Al-Riyadh (1977–1990), he has since led Al-Ittihad, Al-Nassr, Al-Shabab and Al-Wehda — winning the 2003 Premier League and Saudi-Egyptian Super Cup — and coached Saudi Arabia's U17, U20 and Olympic sides.
Dr. Abdullah Bin Dous
Chief Medical Advisor
Consultant Orthopedic Surgeon | Sports Medicine, Arthroscopy & Joint Reconstruction
Reem
Sponsorship and Activation Expert
Sponsorship and Activation Expert with over 15 years of experience driving high-impact commercial partnerships and brand activations within the Kingdom and globally. Proven track record in executing elite strategic initiatives, securing high-value corporate sponsorships, and leading cross-functional teams to maximize stakeholder value. Combines an analytical foundation with deep regional insight and international vision to independently deliver complex commercial projects and elevate global brand presence.
Abdullah AlBakri
S&C Expert
Manages strength and conditioning programs for athletes.
Saleh Tayech
Tactical Analysis
Tactical Analysis Expert Tunisian assistant coach and analyst with 12 years in elite football across the Saudi Pro League and Tunisia, currently at Al Hilal. UEFA B and AFC C licensed, specialising in tactical periodization, video analysis and player development. Honours include the Tunisian Cup and Tunisian Super Cup with Stade Tunisien.
Khalifah Ferdi
Technical Coach
Youth football coach specialising in talent identification and player development across technical, physical and mental preparation. C- and D-licensed with diplomas in physical and mental coaching. Developed players at leading Saudi academies including the Real Madrid Foundation, winning the Academies Cup and advancing talents to pro clubs and national youth teams.
Mohammed M.
Physical Coach
Fitness coach and sports nutrition specialist with 15+ years in athletic training and bodybuilding. ISSA-certified (CPT and Sports Nutrition), with training in rehabilitation, first aid and sports analysis. A physical educator in Egypt and Saudi Arabia, he has led programs at Fitness Time since 2018, emphasising technique, load management and sustainable development.
Ahmed A.
Match Analysis
Performance & Video Analyst Egyptian performance and video analyst with experience across Egyptian professional clubs, the Omani league, and CAF competition. Performance analyst for Yemen U-17 (West Asian champions, Asian qualification), Al Wahda Oman (promoted to the professional division), and Coton Sport Cameroon. Trained in tactical analysis and talent identification; TV pundit.