The team that leads the institution.
Leadership combining sporting experience with institutional discipline — people who put long-term value before quick gain.
Khalid AlShehri
CEO
Leads the strategic vision and the pivot from agency to institution.
Yousof bin Taleb
COO
Oversees the Elite 360 platform and the athlete development system.
Ali AlBakri
Strategy & Business Development
Builds the corridors and partnerships that turn network into value.
Experts & Technical Team
The specialist bench behind delivery.
Abdullah AlBakri
S&C Expert
Manages strength and conditioning programs for athletes.
Khalid AlKoroni
Advisor
Provides strategic advisory expertise to the institution.
Saleh Tayech
Tactical Analysis
Turns match data into tactical decisions.
Khalifah Ferdi
Technical Coach
Develops the technical and skill aspects of athletes.
Mohammed M.
Physical Coach
Oversees physical preparation and training load management.
Ahmed A.
Match Analysis
Analyses match performance and prepares competitive intelligence reports.